I was up in Manhattan over the weekend and there is a Stella Artois Trailer where they are giving away samples of Stella or their Cider in a 15cl mini chalice. They said you can get a free sample (and chalice) every day until Christmas.
Location is on the street in the “Garment District Urban Space” on the side of Broadway between 39th-41st Street.
Here’s a map showing the approximate location:https://www.google.com/maps/place/1450+Broadway,+New+York,+NY+10018/