Was in WalMarttoday looking to buy a DVD/Bluray player, they had the Sony BDP line all on sale, red stickers.

BDPS5500 = $ 56 ($ 75 on Amazon)
BDPS3500 = $ 52
BDPS1500 = $ 40

Not sure if this is system wide, I was unable to find it for that price on the WalMartsite, good deal for a wifi-enabled, 3D capable Bluray player with apps.

http://www.walmart.com/ip/Sony-BDP-S5500-3D-Blu-ray-Player-with-…