Ripped from the Disneyland web sight. How to Enter the Daily Drawing.
Here are the rules for entering and claiming Daily Prizes in the Disneyland Diamond Days Sweepstakes.

• To participate in the daily drawings, entrants must be physically present on the Disneyland Resort premises at the time of their entry and at the time of prize redemptionincluding both gated areas of the Resort and ungated areas (that do not require paid admission). No purchase or paid admission is required.
• Look for the Word of the Dayprominently displayed outside of these 3 Disneyland theme park entrances (or ask about other Resort locations):
  
  • Disneyland Resort Theme Park Main Entranceat the Main Entry Plaza outside of the bag check tents
  • Disney California Adventure Park entranceimmediately adjacent to Disneys Grand Californian Hotel & Spa
  • Disneyland Monorail station entrancein Downtown Disney District
    
• Text in the Word of the Day between 7:00 AM and 10:59 AM Pacificto the sweepstakes short code number displayed outside the above listed theme park entrancesand you will be entered for a chance to win that days daily VIP Experience! You will get a response text to your entry text, and if you are a potential winner, you will be called and may receive a notification text. Standard message and data rates may apply. Or enter with the correct Word of the Day on a special tablet at the Guest Relations Window outside the main entrance to Disney California Adventure Park.
• Each eligible daily entry is automatically entered in the applicable weekly and final drawings as well.
• Guests who text the Word of the Day to the Sweepstakes short code number between 11:00 AM and 6:59 AM Pacific the next day will not be eligible for a daily prizebut will be entered in the applicable weekly and final prize drawings!
• Important: Potential daily prize winners who texted in their entries will be notified (by text or phone) at around 11:00 AM each day.For Guests who have entered the daily drawing via tablet, the Guest Relations Window will post information about that days potential winner at about 11:00 AM Pacific (ask about other Resort locations that may post this information).Potential winners have 60 minutes from the time of notification/winner posting to claim their prize.If they do not respond within 60 minutes, the prize will be forfeited.
• Daily prize must be claimed on the same day as entry.